Phoenix Event: Cupcake Love In 2012


A beautiful display by Gigi's Cupcakes- photo by Max of

Few things unite people as much as this adorable baked treat. It’s happy, welcoming shape has become a cultural icon of peace, love and good cheer. Cupcakes bring out the best in us all, and I was so happy to have not only gotten to attend the 3rd annual Cupcake Love In, but to also volunteer. Held annually at the picturesque Hotel Valley Ho in Scottsdale, bakers from all around the greater Phoenix area join in celebrating the creative craft of the cupcake and they do it all for charity. As this year’s event was held on Veterans day- November 11, 2012. Appropriately, the charity chosen was Project H3:Vets. A local organization committed to getting homeless veterans off the streets and into permanent housing.


Two of our volunteers

Two volunteers posing with Nathan, the reigning cupcake eating contest champion

Amazingly, this entire event is thrown by unpaid, hardworking volunteers so that 100% of the proceeds are able to be given directly to the charity. This event continues to inspire with so many amazing sponsors, vendors and volunteers giving of their time and goods to make sure everyone has great time and the charity comes away with a sizable donation.


Lindsay of Yelp Phoenix, manning the Log In Lounge

Lindsay of Yelp Phoenix, manning the Log In Lounge

Along with getting to sample creations from about 20 local Arizona bakeries and restaurants, there was a photo booth courtesy of Snap Booth, face painting for kids by Candy Face Painting, and awesome custom T-Shirts by Brand X.  Yelp hosted the “Log in Lounge” where people could stop, eat their cupcakes and have a relaxing space to check in, tweet and Instagram. They also were awesome enough to have spare chargers for people to power up their phones.


Cupcake Eating Contest

Cupcake Eating Contest- photo by Max of

Tons of door prizes were given away along with some pretty amazing raffle items. One of the highlights was the cupcake eating contest, where the defending 2011 champion Nathan (@Natron602) managed to eat 6 full sized cupcakes in one minute- maintaining his title for another year.

Check out all the instagrams here-

Take a look at the great pictures by Phoenix New Times-

For more information about the event, visit See you there next year!